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“Finger Lickin’ Good”
Kentucky Fried Chicken launched a campaign last year appealing to its Hispanic clientele, using the phrase “Para chuparse los dedos”, which translates to “Good enough to lick one’s fingers”. Not a surprise since KFC’s famous slogan “finger lickin’ good” has been around for decades.
KFC however is being sued by a Mexican restaurant in Santa Ana, CA. The restaurant, Taqueria el Amigo, is claiming copyright infringement for the use of the phrase “Para chuparse los dedos”. Felipa Piedra, the owner of the restaurant first trademarked the phrase back in 2007.
KFC however is confident that their use of the Spanish translation of their famous slogan will prevail.
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